Buyer FOMO turns to Seller FOMO as competition heats up

Canny sellers of 2020 and 21 are being replaced by jittery sellers racing to list, who fear missing out on the buyer frenzy which so recently saw house prices rising at their fastest rate in 17 years.

Residz Team 3 min read


For two years, house buyers have been feeling the property blues as sellers laughed all the way to the bank. The crazy pandemic-era housing market saw serious buyer FOMO with capital city property listings falling 26 per cent over a year to decade lows.(1)  But, is it all about to change? Could 2022 be the year of seller FOMO?

Catching the buyer frenzy

Timing is everything when it comes to buying and selling property, as the canny early-mid 2021 sellers who timed their run perfectly will tell you.

Purchasers who acted too quickly and may now be feeling buyer’s remorse are about to be replaced by jittery sellers racing to list, who don’t want to miss the buyer frenzy which so recently saw house prices rising at their fastest rate in 17 years.(2)  

Peak of market unknown

Despite still-rising house prices, sellers know the clock is ticking on low interest rates, that buyers already view stand-alone houses in the capitals as  unaffordable, and the peak of the market could be nigh. The giddy borrowing of 2020 and 2021 is also concerning regulators, leading APRA to crack down on the size of mortgage home buyers can get from their bank.

Price rise before fall says bank

On top of it all you have ANZ predicting average capital city values will rise 8 per cent this year and fall 6 per cent in 2023.(3) That’s going to jolt many sellers into action, so could seller FOMO become a frenzy?

More houses on the market

There are signals sellers are trying to catch the top of the wave, but just as buyers might be leaving the beach.

Buyers can afford to be fussier

More choice for buyers is the upside of increased property listings. The downside is more choice for buyers! Buyers become a lot fussier when they don’t have to make a snap decision to beat a dozen other keen purchasers. Sellers will need to take an unemotional look at what they’re offering, and at what price.

Selling the unappealing home

Homes with less appeal sold just fine in 2020 and 2021, but are not going to cut the mustard this year. The hardest homes to resell have traditionally been those in unsafe neighbourhoods with high crime rates, or with a low investability score, poor access, low street appeal, odd or jarring architectural features, dated kitchens and bathrooms, and missing amenities for its price range.

Lifestyle factors matter even more

But since the pandemic you can add any number of lifestyle factors that a buyer might find unappealing:

Increase your home’s value by 25 per cent

If you have a home that is less appealing than the competition, you need to get to work!

"A well-staged home can increase the sale price by roughly 25 per cent," says Justine Wilson, director and principal stylist at Vault Interiors, in an article for InsideOut on Homes to Love. "It's about creating an emotional response in the buyers….they want that lifestyle."

Try these tips

It’s time to go on holiday in your mind and think lifestyle as you style your house for sale!

Image: Old house for sale, E.Domingo, Wikipedia.

Footnotes

  1. August listings fall to record low, August 2021, Smart Property Investment
  2. House prices rising at record rate, locking some buyers out of the property market, CoreLogic finds, August 2021, ABC News
  3. How likely is an Australia housing market crash? Feb 2022, MPA Mag
  4. Preliminary clearance rates continue to trend upwards despite auction activity rising 35.2% week-on-week, Feb 2022, CoreLogic
  5. PropTrack Listings report - February 2022